Monthly Archives: July 2012

Social Media Planning Excellence – The Humane Society

The Humane Society of the United States has been dedicated to using social media because of a positive ROI, the result of engaging current supporters and from attracting new ones. In December 2010 the author of Social Media for Social Good, … Continue reading

Posted in Marketing Concepts, Social Media in Action, Social Media Tools | Tagged , , , , , , , , , , , , , | 3 Comments

Does Social Media go with MBA?

So what do you think – should an MBA curriculum include some social media? Last year watching my teenage boys my response would have been a simple no – they grew up in social media. Then I decided to add to … Continue reading

Posted in Marketing Concepts, Social Media in Action | Tagged , , , | 4 Comments

Trends + Utility – Brand Listening

Take a breath, relax and just spend some time just listening to the social media buzz about your brand or cause. Well that sounds simple enough but in practice it may take a little time and exploration but you just … Continue reading

Posted in Marketing Concepts, Social Media Tools, Uncategorized | Tagged , , , , | 1 Comment