Author Archives: Debra Breed

About Debra Breed

Marketing Director focused on understanding the what and where of customer expectations.

Check out TheSocialObserver

Sorry to have disappeared, our current class has started a website TheSocialObserver.com I have been guest blogging there and will continue to do so until December. Come by for a look! The Social Observer is loaded with information and connections … Continue reading

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Social Media – A Mobile Future

I remember being a teenager and having all the answers, that was a while ago.  At lunch the other day my teenage son challenged me to ask a question that he did not have the answer for while he held … Continue reading

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Transparency – How Important is It?

We have all seen scandals with companies both nonprofit and for profit. Many have had friends lose savings, retirement and donate funds to poorly managed companies. Today company transparency is probably more important than ever,  especially as we consider handing over hard-earned funds … Continue reading

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Social Media Planning Excellence – The Humane Society

The Humane Society of the United States has been dedicated to using social media because of a positive ROI, the result of engaging current supporters and from attracting new ones. In December 2010 the author of Social Media for Social Good, … Continue reading

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Does Social Media go with MBA?

So what do you think – should an MBA curriculum include some social media? Last year watching my teenage boys my response would have been a simple no – they grew up in social media. Then I decided to add to … Continue reading

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Trends + Utility – Brand Listening

Take a breath, relax and just spend some time just listening to the social media buzz about your brand or cause. Well that sounds simple enough but in practice it may take a little time and exploration but you just … Continue reading

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Differentiating Water

About 1 in 8 people in the world, that’s more than 1 billion, do not have access to safe drinking water. Many women and children will carry 40 gallon water jugs on their backs for hours every day, as the role … Continue reading

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