Category Archives: Social Media in Action

Social Media – A Mobile Future

I remember being a teenager and having all the answers, that was a while ago.  At lunch the other day my teenage son challenged me to ask a question that he did not have the answer for while he held … Continue reading

Posted in Marketing Concepts, Mobile Apps, Social Media in Action | Tagged , , , , , , | 1 Comment

Social Media Planning Excellence – The Humane Society

The Humane Society of the United States has been dedicated to using social media because of a positive ROI, the result of engaging current supporters and from attracting new ones. In December 2010 the author of Social Media for Social Good, … Continue reading

Posted in Marketing Concepts, Social Media in Action, Social Media Tools | Tagged , , , , , , , , , , , , , | 3 Comments

Does Social Media go with MBA?

So what do you think – should an MBA curriculum include some social media? Last year watching my teenage boys my response would have been a simple no – they grew up in social media. Then I decided to add to … Continue reading

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Differentiating Water

About 1 in 8 people in the world, that’s more than 1 billion, do not have access to safe drinking water. Many women and children will carry 40 gallon water jugs on their backs for hours every day, as the role … Continue reading

Posted in Marketing Concepts, Social Media in Action | Tagged , , , , , , , , | 5 Comments