Tag Archives: marketing

Social Media – A Mobile Future

I remember being a teenager and having all the answers, that was a while ago.  At lunch the other day my teenage son challenged me to ask a question that he did not have the answer for while he held … Continue reading

Posted in Marketing Concepts, Mobile Apps, Social Media in Action | Tagged , , , , , , | 1 Comment

Transparency – How Important is It?

We have all seen scandals with companies both nonprofit and for profit. Many have had friends lose savings, retirement and donate funds to poorly managed companies. Today company transparency is probably more important than ever,  especially as we consider handing over hard-earned funds … Continue reading

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Does Social Media go with MBA?

So what do you think – should an MBA curriculum include some social media? Last year watching my teenage boys my response would have been a simple no – they grew up in social media. Then I decided to add to … Continue reading

Posted in Marketing Concepts, Social Media in Action | Tagged , , , | 4 Comments

Trends + Utility – Brand Listening

Take a breath, relax and just spend some time just listening to the social media buzz about your brand or cause. Well that sounds simple enough but in practice it may take a little time and exploration but you just … Continue reading

Posted in Marketing Concepts, Social Media Tools, Uncategorized | Tagged , , , , | 1 Comment

Branding Influence – 3 Easy Steps for Nonprofit Success

We have talked a lot about different social media tools and how they can be used by nonprofits with limited resources. But this post will take a step back and consider how to select tools which will provide the most impact … Continue reading

Posted in Marketing Concepts, Social Media Tools | Tagged , , , , , , , | 3 Comments